Free White Paper from BurrellesLuce: Effective Social Network and Micro-Blog Management
Effective Social Network and Micro-Blog Management
It seems that every marketing or public relations professional must maintain some sort of online presence if they want to stay ahead of the media relations curve. But with so many social networking and micro-blogging applications and only so many hours in the day, keeping track of it all can be daunting.
In this white paper, “Effective Social Network and Micro-blog Management: What Every PR Professional Should Know,” you’ll learn:
- 5 best practices for effective micro-blogging and social networking
- 5 tips for managing your time
- 7 tools that help you stay on top of your online profiles and activities
Access white paper HERE.
Bulldog Reporter’s 7-Day FREE Trial to Media Pro Directory
Try a free 7-day trial to Bulldog Reporter’s new online media directory
Only Media Pro lets you build precisely targeted lists
—with Pitching Tips—for under $1,700
Media Pro is a dream come true for PR professionals who can’t afford the big $3,000 (or more!) media list services—but who need precisely targeted press release distribution and pitching lists. (Media Pro only costs $1,695 per year, but ask about our special introductory discount to reduce your cost even more!)
Build laser-focused lists
Create your lists using Bulldog Reporter’s database of the nation’s 90,000 most influential journalists at the 12,000 top newspapers, magazines, TV and radio stations, websites, bloggers, and trade journals.
Specify the media outlet types you want, specific beats, journalist job titles, geographical areas—even use keywords to find journalists who cover diabetes, games, concerts, social networks, cruises, health food and thousands more editorial hot buttons.
Access free trial here.
Facebook Institutes Page Verification Like Twitter
In pretty much the same manner as Twitter, Facebook has begun emailing the originators and administrators of fan pages to verify their brands: celebrities, personalities, businesses, etc. This is smart. I’ve actually known of individuals who repped celebrities but couldn’t start a fan page for them because someone else used a similar brand to start one. The downside of this issue is what if an actual fan created a fan page for their fave celebrity or product; how would you ask them to operate as non-verified or to give up the use of the celebrity’s name?
According to InsideFacebook.com:
It gives three different ways of certifying page ownership.
1. “Add a badge or a Fan Box widget to your website that links to your Facebook Page.”
2. “Add an email address that is officially affiliated with the entity of your Page to your personal Facebook account. You can also add the email address of a company authorized to manage your brand (e.g., management or PR firm).”
3. “Add another admin to your Page who has an email address that is officially affiliated with the entity your Page represents.”The latter two options are straightforward. The first one is more interesting, as it cleverly both proves that the page owner has control over their own web site, and gets the owner actively promoting the page (and Facebook itself).
The upside is that people who want to hold a celebrity or product’s name hostage will now have to come clean. As a publicist this is wise brand management.
InsideFacebook.com continues:
This new authentication form is hardly the end of the problem. Twitter, for example, has also recently rolled out a verification process for accounts, yet people continue to make fake ones. Facebook may now have more questions to answer, as the Lonely CEO guys note: “What legal obligations does this create for Facebook? Is Facebook suddenly responsible for the accuracy of pages? To what degree are these communities responsible for the identities they present? In addition, what will happen to abstract pages (like “Ice Cream” or “Pizza”)? Many legal and practical implications will continue to pop up as the issue evolves….”
Go here for the form. And read here for more information.
For information on verifying a Twitter account go here.
Spin: a Novel by Robert Rave (The publicist’s book.)
I cannot wait to read publicist Robert Rave’s novel, Spin. In fact, from what I’ve read Spin will most definitely be a movie. Watch the book trailer and visit his site.
New Discoveries: Web Tools for PR
There is no rhyme or reason for these choices other than I think they are pretty smart and could be useful in PR and publicity. Click on the logo or pic to go to the site. (Thanks to @rahsheen and @ABenton for some of these discoveries.)
If you have a client who has great content yet not enough for a book, this could be a great option to produce a specialized magazine. It could used for financial reports, highlighting your own business or even creating an event program that is slick. MagCloud enables you to make a magazine. Try it.
Screenr is great for creating screenshot presentations complete with voiceover recording ability.
This service enables you to record a memo from your phone or from other voice sources and have them transcribed into text. It is great for blogging or for writing out important thoughts that come to you at the spur of the moment.
I love Vokle. It provides a live stream publishing system that is unique and incredibly useful for hosting online gatherings of all sizes. Vokle’s special features include multiple screen streaming, a chat applet and Twitter stream. You can take calls from attendees. It’s pretty smart. Currently, it is in beta and not available to everyone. But I have it on good authority that it will launch on October 18.
I’m biased about this site, because I know the founder and creator of it. BlackWeb20.com and I use this site to communicate with discussion boards that are private. There is also a great online filing system for photo exchanges and storing other documents for a work group. This is a wonderful tool to use for client contact.
Where Do You Stand? – Knowing and Appreciating the Niche
Yesterday, someone caught me off-guard. He asked me to think seriously about my special place professionally. During our, initially frustrating, conversation my friend kept imploring me not to reference anyone else or consider their work as an example of where I stood professionally. I have to admit, it was hard not to consider others as I was challenged to think of myself.
So I blocked him out too. In a good way. I blocked out his voice, even my own and waited for it to hit me like a ton of bricks. And it did hit me.
I figured out where I stood as a PR consultant and publicist. Thank God for this man’s foresight and his kindness to make me think more clearly about my own special mission and purpose. Yesterday’s exercise inspired my entire work day and even my personal night.
Perspective is liberating. Self-awareness even more so.
- I remembered what I’m extremely good at
- I was reminded that there are places and people I will not associate with because of my niche or standing
- I became more focused in my efforts
This one exercise explained successes and failures; brilliant decisions and dumb as rocks choices; criticism and support I’ve received, and it explained every opportunity to come my way or not come my way.
@ConversationAge A Proper Introduction
Dear colleague, I’ve read your post listing 100 PR professionals to follow on Twitter. Very nice. I follow many of those individuals as do some of my (our) other colleagues of color. Now, we’re not big names who highlight the PR, social media or other conferences but we’re formidable in our offerings and in talents.
I think it’s time I facilitate a proper introduction. Allow me.
Please meet:
Me. @thejstandard
J. Slaughter @chatterboxpublicity
C. Jordan @EnchantedPR
A. Ellis @AerialEllis
K. Jarman @KiaJarman
A. Littlejohn @AmandaMogul
M. Woods @mwprincight
C. Reese @EnvisionGlobal
E. Rodman @d4sm
Y. Hayward @YvetteHayward
B. Williams @studiobpr
E. Glover @peppercornpr
K. McCotry @ProminencePR
L. Brown @ellabeePR
T. Winbush @TiffanyPR
My goodness, I could go on and on and on… Introduce yourself and we can introduce you to even more. Hundreds more. ~ Best, Robin
Robin Caldwell